Let’s be honest, the word “coding” can make a lot of us marketers want to run for the hills. We’re all good with crafting eye-catching Facebook ads or writing killer blog posts. But coding? That’s a whole different story.

It’s easy to think that coding is something best left to the in-house IT experts who’ve been buried in Computer Science textbooks for years. But here’s the thing: that’s not entirely true.

We all know how crucial blogs and web pages are for our SEO marketing strategies. But did you know that learning how to write, tweak, and enhance these using HTML code can give you a major advantage?

HTML isn’t just for the tech gurus. It’s an integral part of the digital marketing world. Getting a grip on basic HTML tags and understanding what HTML is and how it works can significantly boost your marketing game.

Curious to learn more about HTML and why it’s not just for the IT crowd? Keep reading, and I’ll break it all down for you.

What is HTML?

HTML stands for Hypertext Markup Language. It’s the standardized system we use to tag text files to control things like font, color, graphics, and hyperlinks on web pages.

In simpler terms, HTML is the language used to create documents that web browsers can display. Think of it as the skeleton of most web pages, holding everything together and giving structure to the content.

HTML is also crucial for SEO marketing. Search engines use the signals from your source code to understand and rank your pages. So, knowing HTML can directly impact your SEO success.

How to Use HTML Code

HTML code is essential for organizing and formatting your web pages and blog posts. Without it, you’d just have a massive block of text without any bold, italic, underlined, or properly spaced words.

Think of HTML as the digital equivalent of what Microsoft Word did for your school essays and reports. It helps you organize and format your text so visitors can easily read and understand your content.

As a web page creator or blog writer, there will be times when you need to adjust the formatting of your posts. To do this effectively, you need to know the specific HTML code required to make the right changes. This is where understanding HTML becomes crucial.

Without this knowledge, you might end up messing up the entire code, which could ruin your web page.

In the world of SEO, it’s crucial for both your audience and search engines like Google to easily read and crawl your content. Using HTML for marketing helps break down your content into easily digestible and crawlable pieces.

Examples of Basic HTML Tags

HTML tags are essential for structuring and formatting your content. They are usually placed at the beginning and end of a sentence or element.

Let’s say you want to add a paragraph in your content. You’d use the <p> tag at the start of the paragraph and the </p> tag at the end.

Similarly, for headings, you’d use the <h1> tag at the beginning of the heading and the </h1> tag at the end.

These are just basic examples. There are many other HTML tags available, each serving a different purpose. It’s worth spending some time learning these tags to use them effectively.

For instance, you can use HTML tags to add attributes, quotations, links, tables, and lists. These elements help make your content more organized and easier to read.

The better structured your content is, the easier it will be for both people and search engines like Google to read and understand it.