I totally get it—making your content pop online and grabbing new eyeballs is trickier than ever, thanks to the sheer volume of stuff out there. If you’re on the hunt for fresh angles to stand out in search engine results and attract new visitors, tapping into emerging keyword trends and topics on the brink of going viral could be just the game-changer you need.

Think of using exploding topics as sort of a strategic early move. It’s about scanning the whole scene but aiming to jump on trends before they hit mainstream. To snag that advantage, we need to figure out what people are actually searching for. What’s bubbling under the surface? How crowded is the niche? What’s grabbing interest right now and how could that shift in the coming months?

In this article, I’ll walk you through everything you need to know about spotting these exploding topics and crafting content that could go big. You’ll learn what an exploding topic looks like, how to spot them, why this kind of content can be a huge boost for your business and how to leverage these insights across multiple marketing channels.

This could be your ticket to taking your blog or content marketing services up a notch—or several.

What Exactly Is An Exploding Topics

So, what exactly is an exploding topic? It’s basically any new trend that’s starting to catch on but hasn’t quite blown up yet. These topics are fresh and just beginning to spark interest among people.

Exploding topics aren’t limited to one area—they can pop up across different industries, categories or areas of consumer interest. To spot these rising stars, you’ll want to look at various indicators like how much people are talking about them, how often they’re shared on social media, how many times they’re mentioned online and how frequently they’re searched for across the internet.

Choosing the right exploding topic to focus on requires a mix of using the best tools and resources available and trusting your own instincts. It’s about finding a balance between what’s available data-wise and what your gut tells you could be the next big thing.

Spotting Future High-Demand Blog Topics

Ever wondered how to spot a hot topic before everyone else does? Figuring out the viral potential of a topic that hasn’t hit the big time yet might seem tricky but there’s a way to get ahead. You can catch rising trends early on. 

Tools like Exploding Topics and Google Trends are very helpful for this. They help you spot what’s starting to catch fire or what’s seeing a sudden spike in interest.

Using these tools, you can craft content that’s right on time—content that could attract thousands of new visitors to your website. But how exactly do you make these tools work for you? Here’s a quick look at how you can use them to catch a wave before it swells

Using Exploding Topics Tool

So, let’s talk about Exploding Topics. This isn’t your typical keyword research tool that we’re all used to. With Exploding Topics, you get to dive deep into specific categories and time frames to pinpoint emerging topics that are just about to hit it big.

Say you’re running a skincare brand—you can sift through the tool’s database to find what’s trending in the beauty world over different periods like the last month or the last three months. For instance, during the early days of the COVID-19 pandemic some savvy skincare brands caught onto the “maskne” trend (that’s acne caused by wearing face masks) way before it became a common term, all thanks to Exploding Topics.

Using Google Trends

And then there’s Google Trends. What’s the deal with Google Trends? Well, it’s somewhat similar to Exploding Topics in that it lets you track the hottest topics connected to your product, service or industry at large.

You can fine-tune your search by time, category and even location to nail down trends based on your initial search term. Let’s say you sell engagement rings. By entering “engagement rings” into Google Trends, you could discover various trending topics related to this term, like a rise in interest for unique engagement rings. This insight could spark an idea for a blog post featuring the “Top 10 Unique Engagement Ring Styles.”

The cool part about both Exploding Topics and Google Trends is that they’re free and super user-friendly, making them perfect additions to your content strategy toolkit. With their varied search options, you’re all set to uncover topics with viral potential that can really make a splash for your brand.

How These Tools Boost Your Business

Even though we might need more time to fully understand the impacts of these tools on our content marketing efforts, it’s clear that tools for identifying exploding topics are already showing promising results.

Ever wondered how to make your blog content more engaging? Let’s dive into three key areas where these tools are making a big difference:

#1 Boosting Efficiency

Let’s face it, constantly coming up with fresh, engaging blog topics can be tough—and it eats up a lot of time. Plus, when you’re aiming to create content that’s meant to trend, you need every part of your content strategy to be spot-on. This includes everything from choosing the right topic and doing your keyword research to writing, editing, optimizing and promoting your content.

Tools that help identify exploding topics can seriously cut down the time you spend on ideation and research. But there’s more—they also give you a bit of peace of mind. How? Well, you can feel confident that the topics you’re picking are not only likely to drive traffic to your site but also to engage your readers and get shared across their networks.

#2 Supercharging SEO

Let’s look at SEO from another angle. When you nail your blog content around an exploding topic, it’s like giving a huge boost to your content marketing efforts. Consider the case of Possible Finance, for instance.

Back in March 2020, this company decided to churn out multiple blog posts on the exploding topic of “COVID financial support” right when financial uncertainty was peaking in the U.S. and just before the Coronavirus Aid, Relief and Economic Security (CARES) Act was announced. Their timing was impeccable. 

These posts quickly racked up thousands of new keyword rankings and, believe it or not, these rankings—which were for highly searched keywords—drew tens of thousands of new visitors to Possible’s site in just a few weeks.

#3 Establishing Thought Leadership

Getting organic traffic is great but it’s just the start for most businesses. Staying ahead of your competitors and being seen as forward-thinking are crucial for nudging potential customers further down the sales funnel.

Companies that manage to create authoritative content on an exploding topic before it hits the mainstream gain a huge edge in establishing themselves as thought leaders. If a business consistently produces high-quality, relevant content around these fresh topics, they’ll start to be seen as the go-to experts. 

This perception builds over time. As more and more people engage with your content, they’re not just learning from you—they’re more likely to buy from you too.

How to Amplify Your Exploding Topics Across Channels

When you’ve nailed a post, one of the key moves is figuring out how to promote it through various channels. This is crucial because it helps you get more out of your content efforts and boosts your results across the board. Here are some tactics that could help:

Email: In our email marketing, we live by the rule of “make more deposits than withdrawals.” This means you’ve got to focus on giving your subscribers real value and link them to resources that educate them before you even think about asking for a sale. This approach builds trust and keeps them coming back for more.

Organic Social: With organic social media, variety is your best friend. It’s vital to mix up your posts to include educational content, promotional updates and posts designed just for engagement. Sharing your blog post is a perfect way to educate your followers while also driving traffic back to your site.

Paid Social: When it comes to paid social, exploding topics are like gold. You can use them as “clickbait” to catch the attention of new audiences. These topics often make for an excellent first touchpoint in the buyer’s journey because they’re timely and interesting, leading to higher click-through rates (CTR).

One of the coolest parts about using exploding topics is that they often have evergreen SEO value. This means your content doesn’t just make a splash once; it has the potential to continue drawing in traffic as the topic grows in popularity. This ongoing relevance can sometimes even lead to viral moments long after the initial post.

Keeping Ahead of the Competition

Once you’ve done the legwork of spotting new content ideas and launching a post on a viral or exploding topic, the real challenge is keeping that momentum going. In the weeks and months following your post, make it a habit to check your analytics often. This helps you spot any dips in traffic—which is very important because it gives you clues on what your next moves should be.

If you notice that traffic is falling off, it might be because there’s new competition out there. Maybe other blogs are publishing fresh content that’s starting to steal the spotlight or perhaps interest in your hot topic is starting to nice down.

Do a quick search on Google to see what’s new in your topic area. Pay close attention to what your competitors are talking about in their posts, especially if they’re covering subtopics that you haven’t touched on. Ask yourself: Is there a new angle or fresh information that I can add to provide more value than the competition?

Using an “exploding topic” strategy in your content marketing is an awesome way to drive immediate traffic and get real results online. The key to keeping that success going is to continually update your content, making sure it stays relevant and valuable to your audience. The more you do this, the longer you’ll stay ahead in the game.

Frequently Asked Questions (FAQs)

What is an Exploding Topic?

Think of an exploding topic as a new buzz in town that’s just starting to pick up steam but hasn’t hit the big time yet. It’s something fresh that more and more people are beginning to notice and talk about, showing signs that it might really catch on.

How can I identify an exploding topic before it goes mainstream?

To get ahead of the curve and find exploding topics before everyone else, you can use tools like Exploding Topics and Google Trends. These platforms help you see which topics are gaining traction through increasing online mentions, social media buzz, and how often people are searching for them. It’s all about spotting what’s getting hotter and jumping in early.

Why is it important to use exploding topics in my content strategy?

Using exploding topics can really amp up your content game. They can improve your SEO, pull in more visitors, and help you be seen as a leader in your field. Basically, by tackling these topics early, you’re setting up your content to be more engaging and relevant for a longer time, which draws in the crowd.

How do I use Exploding Topics and Google Trends effectively?

To really make the most of Exploding Topics and Google Trends, pick the area you’re interested in and start exploring. With Exploding Topics, you can set filters for different time frames and categories to spot what’s up-and-coming. Google Trends lets you enter search terms related to your interest to see related hot topics and check out data by region or category, helping you tailor your content to the right audience.

What are some strategies for promoting content based on exploding topics?

Once you’ve got content ready on an exploding topic, spread the word across all your channels to get as much mileage as you can. In your emails, make sure to offer loads of good info before you even think about selling anything. On social media, mix it up with posts that educate, engage, and promote. And don’t forget paid social ads—they’re great for grabbing new eyes. Keep your content fresh and updated to keep people coming back for more.