Right now we’re right in the thick of an AI revolution. It’s changing up the game in tons of industries, but it’s making a particularly big splash in marketing. AI is not just a buzzword anymore—it’s a real game-changer for creating marketing copy.

Let’s look at the stats for a second. Influencer Marketing Hub reports that over 40% of marketers have already harnessed AI to craft content. That’s a very big deal!

Remember the old days when we’d spend hours on research and brainstorming just to write a piece of marketing copy? Well, those days are fading fast. Now, we’ve got these amazing tools that help analyze trends, get the lowdown on customer behaviors and even kickstart our creative ideas that turn into killer content.

In this article, I’m going to walk you through five practical ways (with some real-life examples) to use AI for writing engaging marketing copy. Stick around to find out how you can use AI to not only support but seriously amp up your creative process.

What Exactly is AI Copywriting?

AI copywriting is really all about using artificial intelligence to whip up marketing copy. It’s as simple as that.

Whenever I fire up an AI tool like ChatGPT, I’m basically relying on some very-smart algorithms to sift through data, grasp the subtleties of language and churn out content that hits just right with my audience. Using AI means my team can craft personalized, spot-on marketing copy without the dread of staring down a blank page.

The role of AI in marketing copywriting is very huge, particularly in the world of branded content marketing. It’s a powerhouse, offering the ability to quickly generate a ton of successful content for various platforms.

With AI tools, I can dig into user engagement and trends, pick out hot topics and adjust the tone and style to best match what my audience digs. This way, the content isn’t just well-crafted—it’s also finely tuned to mesh with our marketing campaigns.

Which AI Tool Works Best for Copywriting?

Picking the right AI tool for your copywriting gigs really boils down to what you’re looking to achieve. Are you aiming to just spark some new ideas, create in-depth articles, or crank out a ton of content?

Every tool out there has its own set of pros and cons based on these needs. However, they all share a common goal: to boost human creativity in developing a killer digital content strategy.

Now, let’s check out the top four players in the game for crafting top-notch marketing copy.

ChatGPT 

ChatGPT has made a name for itself with its advanced ability to generate text that feels very much human. This tool is a wizard at putting together detailed articles, engaging conversation pieces and even stuff that’s on the creative side. That’s likely why it pulls in over 100 million users each week.

Its main perk? It churns out coherent, context-aware copy that really seems like it was written by a person. But, keep in mind, it does need some careful direction and editing to make sure the content fits your brand’s voice and nails the facts.

Jasper

Jasper is this AI tool that really shines when you’re gunning to create marketing content that grabs attention. It’s very quick at churning out engaging copy.

The tool is not just easy to use but also syncs beautifully with SEO tools, making it a favorite for digital marketing efforts. It’s stellar for whipping up initial ideas and drafts. However, you’ll probably need to jump in to tweak things so they perfectly align with your brand’s unique tone.

Writesonic

Writesonic is another AI-driven champ for crafting marketing copy. It’s speedy and very user-friendly, which makes it perfect for stuff like social media blurbs and product descriptions.

It’s all about efficiency, knocking out content at a pace. But, if you’re looking at needing more in-depth analysis or tackling complex topics, Writesonic might leave you wanting a bit more substance.

Copy.ai

When it comes to fighting off writer’s block or just getting the creative juices flowing, Copy.ai is a go-to. This tool is a powerhouse at tossing out a bunch of ideas and suggestions.

It’s really handy when you’re starting out on content and need that initial spark. But keep in mind, to get to that polished final piece, you’ll likely need to do a fair bit of editing yourself.

5 Practical Ways to Use AI in Marketing

AI has become a dynamite tool, offering a plethora of ways to craft marketing copy that’s not only engaging but also lines up perfectly with your brand’s goals. So, what specific tasks in content and copywriting can AI take off your hands?

Let me walk you through 5 smart ways to leverage AI in your digital content marketing strategy:

1. Crafting Effective Product Descriptions

AI is fantastic for digging through heaps of product data and customer feedback to put together detailed and persuasive product descriptions. This method makes sure every description not only spotlights your product’s unique selling points but also boosts your online visibility and conversion rates thanks to SEO optimization.

Let’s say you run an eco-conscious footwear company that sells online. AI can pull apart customer reviews and detailed product info to cook up engaging descriptions for your newest line of eco-friendly sneakers. Here’s a sample prompt you might use:

This AI-driven method combines style with sustainability to generate enticing product descriptions aimed at eco-aware shoppers. Here’s a peek at what we got from ChatGPT with that prompt:

While it might need a little more tweaking to perfectly capture the brand’s voice, it’s a solid starting point.

2. Crafting Engaging Headlines and Taglines

With AI, crafting a variety of catchy headlines and taglines for your marketing campaigns becomes a breeze. Just feed in your main message and target audience details into your preferred AI tool and voila—you’ll have a bunch of headline options to play with. You can even run A/B tests on these suggestions to see which ones truly click with your audience.

Take, for example, a gourmet coffee brand from Colombia looking to break into the English-speaking market. AI could be a huge help in brainstorming headline ideas that highlight the unique aspects of their coffee blends, originally described only in Spanish. These AI-generated headlines could range from witty to heartfelt, all designed to capture the hearts of coffee enthusiasts.

3. Generating Insightful Blog Posts

AI is your go-to assistant for writing engaging and informative blog posts. It works by analyzing trending topics and relevant keywords. When you outline your content goals and provide your target keywords to an AI tool, it can whip up draft posts that make solid foundations for your blogs. From these drafts, you can add your personal touch and expertise.

Imagine an eCommerce company focused on sustainable living. Using AI, they could generate blog post ideas about their eco-friendly home products. This ensures their content isn’t just relevant and informative but also attracts visitors interested in eco-conscious living.

4. Creating Ad Copy Variations

You can totally use AI to whip up different versions of marketing copy for your ad campaigns. Just create multiple versions and test them out to see which ones really resonate with various audience segments. By checking out how each version performs, you can tweak your messages to make them very effective and engaging.

For instance, imagine a cosmetic brand that’s launching a new skincare line. They could use AI to generate different ad copy targeted at specific customer demographics, like different age groups. After rolling these out, they can look at the engagement metrics to figure out which messages are hitting the mark with each group and refine their ads to get even better results.

5. Enhancing Email Subject Lines and CTAs

Use AI to power up your email marketing by crafting killer subject lines and calls-to-action. With AI, analyze the top-performing elements from your past email campaigns to guide you in creating content that’s more likely to grab attention and drive action.

Take a travel agency, for example. They could use AI to develop subject lines and CTAs for their seasonal promotions. By examining data from previous campaigns, AI could suggest various subject lines and CTAs to test, helping them pinpoint which combinations work best for boosting open rates and conversions on different travel deals.

Best Practices and Tips for Using AI Copywriting Now and in the Future

AI really ramps up the efficiency of your content marketing game, but its magic truly shines when blended with the creative and strategic touch of humans. This combo doesn’t just lift the quality of your marketing copy; it makes sure it really clicks with your audience.

Here are a few best practices and tips to really dial up AI’s value in your digital content marketing playbook:

Blend AI with Human Creativity

First things first: AI is here to boost human creativity, not take over. Kick things off with AI-generated content, then weave in those human touches like emotional storytelling and nuanced expressions. This mix not only keeps your content efficient but also gives it a real, relatable feel.

Maintain Your Brand Voice

AI-generated content needs to echo your brand’s unique voice. Start with what AI gives you, then infuse it with your brand’s personality and tone. This way, your content not only sounds like you but also resonates authentically and consistently with your audience.

Keep AI Inputs Fresh

To keep AI sharp and relevant, you’ve got to keep it fed with the latest info. Regularly update the data you feed into your AI with new customer insights, feedback and results from recent campaigns. This helps your AI stay on top of market trends and customer preferences, ensuring your marketing copy remains fresh and relevant.

Be Detailed and Provide the Right Context

When it comes to AI-generated marketing copy, being specific and providing detailed context is key. You’ve got to give the AI clear, relevant info to work with. This ensures the content it produces is top-notch and on the mark. For instance, if you’re aiming for a subtle nod to your brand’s identity in your copy, make sure to feed the AI details like your mission statement and your brand’s backstory.

Iterate and Optimize Your Content

Don’t forget to put your AI-generated content through its paces with some A/B testing. Compare different versions and refine them based on what you learn. This step-by-step tweaking is essential to dial in the AI’s output so it aligns more closely with what you want to achieve in your marketing and boosts the effectiveness of your content.

Integrating AI into Your Marketing Efforts

Bringing AI into your marketing strategy can really change the game in how you produce digital content. AI not only makes the writing process smoother but also ensures that your marketing copy is backed by data, tailored to your audience and very engaging. The secret sauce? Mix AI’s analytical capabilities with that human touch of creativity and insight to make sure your content hits home with authenticity and relevance.

At Tribal Pearl Media, we harness AI to develop marketing strategies that aren’t just trendy—they truly connect with our clients’ target audiences. We aim for campaigns that aren’t only eye-catching but also strategically sound, making sure they grab attention and drive conversions.

If you’re looking for a partner to help elevate your brand with AI-powered marketing strategies, Tribal Pearl Media is ready to roll. Let’s chat about how we can bring this innovative approach to your marketing efforts and drive some outstanding results.