Let’s dive into what Amazon Moments is all about. Imagine shopping online, where you can find pretty much anything you need, from books to blenders. Amazon, being the huge online store it is, noticed that just selling stuff might not be enough to keep people coming back or to encourage them to interact more with the sellers. They needed a little extra something to make shopping feel more rewarding.

Enter Amazon Moments, which they rolled out in 2019. It’s like a loyalty program but with a twist. Amazon Moments operates on what they call a “cost-per-action” (CPA) model. This means that they encourage app developers and businesses to get their users to do specific things—like maybe use an app every day or make a purchase. In return, users can get cool rewards ranging from $10 Amazon gift cards to gadgets, clothes or even toys. And yes, all these rewards come directly from Amazon’s own vast inventory.

In this guide, I’m going to walk you through what Amazon Moments is, how it works and why it could be a game changer for businesses looking to hook their customers with more than just products. Stick around to find out more!

Getting to Know Amazon Moments

You know how brands are always trying to grab our attention, whether it’s through ads, promotions or cool new features? Well, big names across various industries—like news outlets, streaming platforms and gaming companies—are now using something called Amazon Moments to really draw people in. What they’re doing is hooking up both new and long-time customers with awesome rewards, from tangible goodies to digital perks.

Let’s break down what I’m going to cover about Amazon Moments:

• How It Functions: We’ll dig into how Amazon Moments actually works.
• Who’s It For: I’ll explain who can take advantage of this cool tool.
• Cost Talk: We’ll look into what it might cost to get involved.
• Boosting Your ROI: I’ll show why this could be a smart move if you’re looking to get more bang for your buck with your business.

Ready to find out how Amazon Moments could spice up your business strategy? Let’s get into it!

Breaking Down How Amazon Moments Works

So, Amazon Moments is basically a tool that lets brands play Santa Claus year-round. It’s straightforward, doesn’t cost a fortune and is super flexible. Companies get to decide exactly what actions they want to reward their app users for and what kind of goodies to give as rewards.

Take, for instance, a fitness app. They might set a goal like completing 30 workouts and after hitting that number, bam!—you get a reward. Why 30 workouts? Well, data suggests that once people hit that mark, they’re more likely to stick with the app. Smart, right?

This whole idea is about getting a solid return on investment (ROI) without breaking the bank. As Amir Kabarra, the head honcho of Amazon Moments, said when they first launched, Amazon is flipping the script on traditional marketing strategies. Instead of just throwing ads at you, they’re creating actual rewarding experiences that make you want to keep engaging.

Here’s how it rolls out:

• Set Up Your Campaign: You start by crafting a “campaign” in your Amazon Moments Console—think of this as your mission control.
• Choose Your ‘Moment’: This is the action you want to drive, like getting users to watch a video or sign up for a newsletter.
• Pick the Prize: Decide what rewards you’ll offer. Could be anything from discounts to freebies.
• User Takes Action: Users do what you’ve asked them to do.
• Amazon Handles the Rest: They take care of delivering the reward. No hassle for you.

When planning which actions to push, think about what matters most for your business. Do you want more people sticking around longer? Maybe you’re looking to get more folks to join in on special events.

Here are a few strategies you might test out:

• Win Back Old Customers: Maybe send out some ads or emails that offer a cool reward if they come back and engage again.
• Boost Upgrades: Encourage users to move from a free trial to a paid subscription by offering a reward that’s as valuable as or more valuable than, the subscription cost for a month.
• Ramp Up App Engagement: Offer perks for users who tackle tough challenges or participate in special events within your app.

The best part? Amazon Moments works with just about any platform—Android, Fire OS, iOS and even websites.

Who’s Eligible to Use Amazon Moments?

Pretty much any Amazon developer can jump on board with Amazon Moments, though there are a few exceptions. If you’re operating in South Africa, Albania, Saudi Arabia, Russia or Switzerland, then you’re out of luck—Moments aren’t available there.

On the customer side of things, anyone who wants to grab their rewards needs to have an Amazon account. That’s how they’ll claim whatever cool stuff they’ve earned.

What’s the Price Tag on Using Amazon Moments?

Here’s the scoop on costs: Amazon Moments is pretty budget-friendly and super adaptable for businesses of any size. You only fork out cash for actions that actually get completed. Starting out, you can set your cost-per-action (CPA) as low as $3.

There are a couple more things to think about financially:

• Tax: Amazon suggests including tax in your CPA figure to keep things straightforward.
• Spending Caps: There’s a limit of $5,000 USD per campaign each month and if you’ve got multiple campaigns, you can go up to $15,000 USD per account.
• Shipping Costs: Depending on whether your customers are Amazon Prime members and the price of the reward, they might need to cover shipping costs themselves.

What Rewards Can You Offer Through Amazon Moments?

When it comes to picking out rewards for your Amazon Moments campaign, you’ve got a ton of freedom. Basically, you can choose any product that Amazon stocks as a reward. This might seem like a small detail but with Amazon’s gigantic inventory, it means you’re spoiled for choice!

For instance, back in 2019, The Washington Post used Amazon Moments to offer Echo Dots to new subscribers. That’s just one idea but it shows how creative you can get with this.

However, remember that all rewards must be items that Amazon currently carries. But don’t sweat it; that still leaves you with millions of potential rewards.

When deciding what rewards to offer, it might help to know what tends to attract customers the most. According to Amazon’s data, here’s what people generally prefer:

• Physical Items Over Discounts: People love getting actual stuff rather than just saving a few bucks.
• Popular Picks: Electronics, toys and Amazon credit are usually big hits.
• Freebies: Everyone loves a free physical item—it feels like a real gift!

So, when planning your campaign, think about these preferences. Choosing the right reward could really boost your campaign’s success!

Why Opt for Amazon Moments?

Now that we’ve gone through how Amazon Moments works, you might be wondering, why should I consider using this service? How does it stack up against other loyalty programs out there? And why not just run a loyalty program on my own?

First off, let’s talk numbers. According to LoyaltyOne’s Big Picture Study, the global loyalty industry is booming, valued at a whopping $74 billion! Out of that, $42 billion is tied up in loyalty programs, providers and platforms alone. Companies are investing as much as 2% of their total sales back into rewards initiatives. That’s a lot of dough aimed at keeping customers happy and engaged.

One major advantage of using Amazon Moments over doing it yourself is that you don’t have to worry about the hassle of gift fulfillment. Amazon, a true heavyweight in logistics, takes care of all that. They’re pros at getting shipments out fast and efficiently.

Amazon Moments: Tales of Success

A bunch of big names have already seen great results with Amazon Moments. For example, TikTok, Bravo, Discover, Sago Mini and even Disney have jumped on board. Disney reported that their net revenue skyrocketed nearly sevenfold after they rewarded players of the Disney Heroes Battle Mode game with $5 in Amazon credits for reaching level 15.

Still on the fence? Let’s dive deeper into some stats and success stories from users of Amazon Moments to give you a clearer picture of what it can do for your brand.

Spotlight on Sprint’s Winning Strategy with Amazon Moments

Back in 2019, Sprint really kicked things up a notch as the official wireless sponsor of the Concacaf Gold Cup soccer tournament. They launched a killer five-week Amazon Moments campaign with a cool twist—they set up the Futbol Mode Rewards platform (Futbolmode.com). Here, users could tackle challenges and score some sweet real-life rewards.

So, what did Sprint achieve with this? They managed to triple their user engagement during the tournament. Here’s a breakdown of how they pulled it off:

Engaging Users Stage by Stage

Participants first had to download the Futbol Mode Rewards Wallet Pass. This nifty pass let them view and take on various challenges throughout the tournament’s five key stages—from the pre-cup games right up to the big finale.

Earning and Spending Amazon Credits

As users progressed through these stages, they racked up Amazon credits. They could use these credits at the Sprint Futbol Mode Rewards store on Amazon—pretty neat, right?

Driving User Engagement Through Challenges

The challenges were designed to get users really involved. They could:

• Invite friends to join the rewards program.
• Share videos and photos interacting with Sprint’s content.
• Make video posts predicting which team would win various Gold Cup matches, with Amazon credits up for grabs.

Impressive Results

The real kicker? The final challenge of the campaign saw a whopping 74% participation rate from those who signed up—nearly everyone who registered completed the challenge and claimed their reward.

This success story from Sprint not only showcases the power of a well-crafted campaign but also reinforces the idea that Amazon Moments can deliver a strong return on investment, even over a short span like a five-week campaign. It’s a compelling example of how aligning a promotional campaign with a major event can really pay off.

Discovery GO’s Stellar Performance with Amazon Moments During Shark Week

It’s pretty much a given that Shark Week is the crown jewel of the Discovery Channel’s summer lineup. In 2019, aiming to make it the most-watched season in its 30-year run, Discovery partnered with Amazon Moments. They wanted to ramp up viewer engagement using Amazon devices and the Discovery GO app and let me tell you, they nailed it.

Campaign Results That Speak Volumes

Post-campaign, Discovery GO reported some eye-popping numbers:

• A 73% jump in app activations.
• An 83% increase in the average hours watched per customer.
• A 40% rise in active customers.
• And a 68% boost in hours watched even after the campaign ended—talk about long-term ROI!

Inside the Strategy

For this particular campaign, Discovery GO adopted Amazon’s “Stream it Forward” approach, which mixes marketing with a bit of charity. Here’s how it worked: they offered rewards not just to the customers but also made charitable donations on their behalf. So, when customers streamed content during specific times, they not only got goodies but also did some good.

The deal was sweet: the first 1,000 registered users who streamed at least 10 hours on Discovery GO snagged a $25 credit. Plus, for every hour spent streaming in the app, Discovery donated $1 to Oceana—a charity dedicated to preserving our oceans.

Dual Wins: Engagement and Philanthropy

The outcome? Not only did Discovery GO see a massive spike in user engagement but they also managed to donate $75,000 to Oceana. This move was genius because it tapped into the natural inclinations of Shark Week fans, who are typically passionate about marine life preservation.

This campaign is a prime example of how a brand can leverage a popular event like Shark Week with a well-thought-out Amazon Moments campaign, aligning with both business goals and customer values for a win-win result.

Boost Your Business with Tribal Pearl Media and Amazon Moments

Since 2019, some of the biggest brands have been taking full advantage of Amazon’s loyalty program, Amazon Moments. This cool service lets app developers re-engage users who might have drifted away, keep current users coming back for more and reward the most active customers with both physical items and digital goodies, all based on how they interact with your app.

Curious about how you can get more out of your existing Amazon account? Tribal Pearl Media is ready to help. We’ve got a whole team dedicated to Amazon Marketing Management that’s all about boosting your business using Amazon’s latest tools. This includes stuff like Amazon FBA (Fulfillment by Amazon) and Prime Wardrobe.

With Tribal Pearl Media (TPM), you get a detailed business analysis and the best part? No need to sign any contract. We’ll check out if Amazon Moments is a good fit for your business strategy and help you tailor your campaign to get the most out of it. Plus, we’re here to guide you through common Amazon seller mistakes and help steer you clear of them, ensuring your Amazon journey is smooth and successful.