PPC advertising is an immensely valuable tool for businesses of any size. It offers a speedy way to enter the marketplace, with results that are easily measurable, trackable, and optimizable. Moreover, it complements other marketing channels perfectly, giving businesses insights into what works best.
By utilizing PPC, businesses can obtain important customer data that helps create informed campaign strategies. In short, if your business isn’t already taking advantage of PPC advertising, it’s likely missing out on a major opportunity for growth. Below, we have mentioned nine top advantages of PPC advertising for your business.
What Is PPC Advertising?
Pay-per-click, or PPC advertising, is a type of digital advertising where companies are charged a fee each time an advertisement is clicked on. This method helps to drive targeted visitors to their website, landing page, or app. Often the revenue generated from this click far outweighs the cost; for example, if you paid $3 for a click and the result was a $300 sale, it’s an incredibly profitable venture.
PPC ads can be created with text, images, video, or a combination of these elements and can appear on search engines, websites, social media platforms, and more. Ultimately, PPC is an effective way to market your business online to reach new customers.
Google Ads is the largest global platform for PPC advertising, with a remarkable 28% market share. Businesses can use it to access new audiences, precisely target them, and amplify their return on investment. It provides exceptional flexibility for businesses that aspire to stay ahead in the digital advertising scene.
Top 9 Benefits Of PPC Advertising
Supports Business Goals
PPC advertising is invaluable when it comes to achieving a variety of business and marketing objectives. These can range from increasing brand recognition or boosting thought leadership to conversions like lead generation and e-commerce sales. Whatever your goal, PPC allows you to track its success with granular goals and targeting capabilities.
In addition, PPC helps bridge the gap between content marketing and thought leadership initiatives by encouraging activities such as newsletter signups, content downloads, app downloads, and contest entries.
Furthermore, PPC campaigns can support each stage of the sales funnel – from awareness to becoming a customer – making it easy to measure their effectiveness. Therefore, investing in PPC advertising is an incredibly impactful way to ensure your business objectives are successfully met.
Gain Quick Entry Into The Market
If you’re looking to get a jump on your competitors in the online marketing world, PPC is, again, an excellent choice. Unlike SEO, which can take time and effort to get results, PPC provides immediate visibility and traffic with just a bit of optimization.
You also have the advantage of targeting people outside your existing contact list or followers. What’s more, most of the work can be done within the PPC platform itself – from research and campaign build-out to writing ads. With just some help setting up conversion tracking and landing pages, you can have your campaigns up and running in no time.
Offers Immense Marketing Data
The next advantage of PPC advertising is the wealth of information it provides about your audience and the competition. Through Google Ads, you can track impression, click, and conversion data for each keyword which can inform your SEO strategy and content marketing efforts. The built-in keyword planner and display planner tools will help you understand your audience, while third-party tools like SpyFu, KeywordSpy, and iSpionage will give you an idea of where your competition is.
Additionally, examining the search results manually can help you understand what your searchers are exposed to. This wealth of information gained from PPC advertising can help you gain an edge over your competition and secure more market share.
PPC Is Measurable And Trackable
PPC advertising on Google Ads makes tracking and measuring performance incredibly straightforward. You can easily view metrics such as impressions, clicks, and conversions showing exactly how well your campaigns are doing and what kind of results they bring for the budget you’re working with.
In other marketing channels, however, it’s not as easy to see your ROI and accurately attribute the budget to direct results. With PPC, you can send your traffic to specific landing pages and use Google Analytics to track it all the way through conversion. This way, you can know exactly how much money you’re spending and what that’s getting you in terms of end goals.
Plus, with call tracking, you can further isolate the impact of your PPC efforts, ensuring you don’t miss out on any potential sales opportunities. It’s not something that other marketing and advertising efforts like billboard or magazine ads can offer!
Excellent Targeting Options
Advertisers often take a multi-faceted approach in Google Ads to ensure they target the right people and get the most reach. That includes using keywords in-text ads, retargeting people who have interacted with your brand before, or running display ads focusing on specific demographics.
By testing and comparing different approaches, you can determine what works best to reach your target audience while staying within your cost-per-click and cost-per-acquisition goals. Ultimately, the major benefit of PPC targeting is that you have the power to reach both people who are familiar with your brand as well as those that aren’t yet exposed to it.
You Have A Lot Of Control
Ad campaigns on Google Ads are incredibly customizable, giving you the power to decide precisely which keywords or placements to target and how restrictive your efforts will be. With a wide range of budget options available, you can set your own bids and ad budget within whatever limits work for your business- whether that’s starting small and scaling up as you see positive results or pausing your ad spend at any time. This flexibility gives you a great advantage over traditional marketing campaigns and allows you to move quickly when desired.
Additionally, the algorithms behind Google Ads’ auction system will determine how competitive your bids are and where they might be positioned in relation to other ads. You’ll get real-time data and insights within a day to help you make sure your ad is performing at its best, and you can tweak it accordingly. Whether you’re looking for more leads or better ROAS, PPC campaigns on Google Ads can be tailored to your goals and adjusted anytime.
Overall, by taking advantage of the tools available with Google Ads, you can create multi-faceted campaigns that are as effective (or more) than traditional marketing options.
Supports Other Marketing Channels
Content marketing is now a fundamental part of digital marketing. As businesses invest more in creating unique and original content to engage customers and demonstrate thought leadership, Google Ads can be an essential tool for driving traffic to that content quickly and cost-effectively.
When used together, SEO and PPC have the potential to offer increased opportunities for reaching the same audience and gaining valuable insight from performance data (impressions, clicks, conversions). This data can then be used to inform which keywords to prioritize for SEO efforts. Ultimately, this helps businesses make the most of their content investment and see a higher return.
Additionally, Google Ads remarketing offers the ability to keep visitors engaged, even those who may have left your site. Remarketing ads are tailored towards those specific people based on rules and audiences you define. It’s an effective way of getting in front of people who are already interested in your business, and it’s typically cheaper than prospecting or brand awareness campaigns.
Furthermore, PPC can be a much more cost-effective solution compared to traditional direct marketing methods. With real-time data and better tracking, businesses can optimize their campaigns and make more informed decisions with respect to their marketing budget.
PPC Doesn’t Depend On Google or SEO Algorithmic Changes
PPC advertising is a reliable, steady form of marketing. The algorithms behind it don’t change frequently or dramatically, giving you an accurate picture of how your current and future campaigns will perform. This stability means you can build effective strategies without constantly adjusting for potential algorithm updates.
Budget-Friendly
PPC marketing can be more cost-effective than other forms of online marketing, especially when compared to traditional direct mail and print marketing. You don’t have to worry about planning a large budget or committing to long-term contracts. Instead, you can simply set your own budget and adjust it as needed. Plus, Google Ads offers daily spending caps, so you can always stay within your budget.
Plus, businesses of all sizes can benefit from PPC because there is no minimum or maximum budget. Hence, it’s an ideal platform for businesses just getting started with online advertising.
Final Thought
Pay-per-click advertising (PPC) is a powerful marketing tool that offers reliable and profitable results for various businesses and organizations, including B2B, B2C, and nonprofits. It can drive quick, high-quality traffic and boost conversions.
Testing out PPC poses little risk and provides valuable data to inform other marketing efforts, making it a great starting point for businesses to capitalize on the benefits of online advertising. Whether you’re looking to increase brand awareness, generate leads, or boost website traffic, PPC is an effective and efficient way to achieve your goals.
